Interculturalism
The concept of interculturality aims to describe the interaction between two or more cultures in a horizontal and synergistic way. This means that none of the groups is above another, a condition that favors the integration and harmonious coexistence of all individuals. It should be noted that this type of intercultural relations implies respect for diversity; Although the development of conflicts is inevitable, they are resolved through respect, dialogue and agreement. Although the idea of interculturality was born relatively recently, there were not a few researchers in communication, anthropology, sociology and marketing who have worked on the concept. The notion differs from multiculturalism and pluralism in its direct intention to promote dialogue and rapprochement between cultures.
